Oy, Lego!

Never Lego of your imagination...
Brand, Design, Digital, Ideation

Oy, Lego!

This concept campaign for Lego is part of a series of advertisements created by the DA Creative Studio team using the world's favourite building bricks. The playful print and digital campaign features Lego animal creations catching smaller Lego creations, as well as animals playfully bending, twisting and playing with the advertisements themselves.

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