The importance of thought leadership in digital PR
Thought leadership tends to be a bit of a buzzword at the minute, and you’d be forgiven for thinking that the extent of it consists of your favourite LinkedInfluencer reposting...
News
We’re Drum Chip Shop Awards Finalists
We’re delighted to have been named amongst the 2022 finalists for the Drum Chip Shop Awards, for our out of home campaign created for the Think! road safety campaign from...
Keeping it Gucci: evolving brand image and public perception
Whether you’re a fashion aficionado that remembers the ‘dolce vita’ days of the interlocking Gs, or you’re more familiar with the tan puffa jacket collaboration of Gucci x The North...
DA is embracing the hybrid/remote working model as we look to expand in 2022
This week we’re bidding farewell to our studio in Hull. The last couple of years have been incredible, and as well as growing our client base and team we’ve transitioned...
How Dollar Shave Club went Viral, and how you can use the same approach.
Dollar Shave Club is a one of the best recent examples of startup that utilized video and social media to generate a huge amount of traffic and brand awareness. What...
6 Ways to increase your chances of ‘going viral’
Can you make us go viral? 😑 The words that make the arseholes pucker of anyone working in social media and content marketing. We’ve had content that has gone viral...
Metaverse Fashion Week- is this the end of traditional influencers?
Yves Saint Laurent’s latest collection appears on the runway, modelled by digital doubles of some of the most influential, as well as avatars that don’t really appear human at all....
Marketing exclusivity: Fatboy Slim Homecoming
One-off headline show at BOXPARK Croyden, 26th February 2022 What does DA Creative Studio, a marketing agency with no affiliation to Fatboy Slim, have to say about a sold-out show...
Microsoft acquisition of Activision Blizzard
In January 2022 Microsoft announced plans to acquire Activision Blizzard for a record-breaking $67.7billion. This deal is not just unprecedented because of the large sum Microsoft will be spending on...
5 things you need to include in your marketing strategy in 2022
Five of the most important things to consider when planning your marketing strategy in 2022. It’s not all about NFTs and Influencer Marketing. For many, it’s about getting the basics...