PPC & Ad-Words
We build high impact, lead-generating PPC (Pay-Per-Click) campaigns on Google, YouTube, Facebook, Instagram, TikTok, LinkedIn and Twitter. Whether your business is e-commerce, B2B or B2C services, digital advertising can drive significant traffic and deliver impressive results. Paid search is the most effective way to target new customers and drive engagement, conversions and traffic.
Paid advertising is particularly effective for brand awareness campaigns. A click on an ad isn’t even required all of the time, it’s sometimes about making sure an advert is in front of the right people, at the right time.
Brand awareness campaigns should leave potential customers wanting more. We build effective and engaging PPC brand campaigns to amplify a business’ offer. This may be via a product or service, it may be designed to engage with customers and inform them, leaving them with a strong understanding of a business. We utilise retargeting to ensure that when a customer is ready to buy your business will be top-of-mind.
PPC is an effective channel for brands and businesses undertaking online lead generation activities. Audiences can be effectively targeted and ads can be delivered to specific demographics, ensuring that costs are kept low in relation to conversions.
Lead generation is a requirement for businesses that can’t or won’t do business with just anyone. There’s usually a prequalification and information-exchange period that takes place so the company and consumer can make decisions based on information.