Organic Social Media
Social networks continually put pressure on brands to spend money on paid social in order to reach their target audiences. It’s important to understand that both organic and paid social media have a role to play and to be truly successful your strategy needs to utilise both.
Organic social media is any social media activity that is not paid for. It is the use of the free services and tools that each social media platform provides to its users. Organic social media activities include posting status updates, links, and images with captions for your audience. The purpose of organic social media is to build a community of followers who are loyal, connected and engaged. Organic social media can connect with customers through relevant content, and by interacting with those who interact with your brand.
Word of Mouth
An organic social media strategy is an essential tool in any word-of-mouth marketing as people will visit your social profile to understand what others are saying about your brand and how others react to your brand messaging. People trust online reviews written by other consumers as much as they trust recommendations from personal contacts. This social proof is key to creating an engaged and loyal following. 81% of people say they are influenced by what their friends share on social media. This makes an organic social strategy vital as part of any wider marketing strategy.
We use data driven insights and experience to strategize and deliver organic social media campaigns that fully unlock a brand’s potential. We work with brands to build a full organic marketing strategy around a specific KPI or objective and often run this alongside paid social media activities to drive engagement and connect with audiences. Our organic social media strategies are built on data, collected through audience monitoring, brand tracking and media monitoring, allowing us to keep on the pulse of any target audience.
Organic social media allows brands to establish their tone of voice and messaging across multiple platforms, with the opportunity to adapt and shape this messaging depending on the target audience. We work with brands to establish unique approaches across platforms that reach different demographics, but that retain the core values and identity of the brand.
This may be a more light hearted or relaxed tone on Twitter, as opposed to a more professional tone with longer form content on Linkedin. Each platform has a unique organic reach and should be trusted differently, just as each brand we work with has a unique voice and delivery. By developing an comprehensive organic social media strategy we work with brands to establish themselves across multiple platforms and engage with audiences effectively.