Influencer Marketing

Influence Is Everything

We build meaningful relationships between companies and relevant people in their field to drive growth and deliver trackable results. We empower brands to be seen at scale across digital platforms; driving growth and telling stories that build human connections.

Influencer marketing isn’t always about celebrities posing on a beach with your product (although that’s sometimes important too), it’s about working with real people who have influence in your particular niche to build your brand and to grow your network.

influencer marketing strategy and delivery

Influencers

Know, Like & Trust

Influencer marketing relies on trust. An influencer will have built up with their following over time, and will generally have an active audience that is responsive to their posts. An influencer’s recommendations serve as a form of social proof to a brand’s potential customers. Just look at how much more likely you are to buy a product with numerous positive reviews on Amazon, than one that has no ratings. It’s the same principle.

The most successful influencer campaigns rely on an audience knowing, liking and trusting the influencer. Their word then acts as social proof and will encourage an engaged audience to interact with a brand.

Influence

Marketing Strategy

Influencer marketing is social media marketing that uses endorsements, social proof and product mentions from influential people in a particular niche. These are often individuals who have a dedicated and engaged social following and are viewed as experts within that niche. We work with brands to identify relevant people who have connections with and can drive engagement with their target audiences.

Influencer marketing relies on trust. An influencer will have built up with their following over time, and will generally have an active audience that is responsive to their posts. An influencer’s recommendations serve as a form of social proof to a brand’s potential customers. Just look at how much more likely you are to buy a product with numerous positive reviews on Amazon, than one that has no ratings. It’s the same principle.

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