Digital PR

Digital PR is an online marketing strategy used by businesses and brands to increase their online presence. A great Digital PR strategy will result in wider brand recognition, more website or landing page traffic and a larger social following.

Digital PR is used as one of the key SEO and link building tactics to help brands rank organically online for their keywords. It’s used as a way to position a brand as an expert in their field, adds authority and has measurable, tangible results. Great digital PR relies on great content, and great strategy. Combine the two and beautiful things happen.

Newsjacking requires speed, strategy and creativity. We monitor live news and spot opportunities for our clients to become part of the conversation. By placing expert commentary and thought leadership pieces at the heart of a trending topic, we secure links with major national and niche publications.

We target conversations that have a wide audience and widespread press coverage. This includes national press as well as specialist or niche publications across a range of sectors. Newsjacking is about being on the pulse at all times.

We analyse audiences and develop social media strategies that ensure our content is seen by the right people, maximising reach and engagement. We create original content, monitor online conversations, track trends and movements in various industries and react to drive traffic and engagement.

We track and monitor each account we look after, shaping our social campaigns continually to maximise connections and engagement.

We get to know your business, industry and customers, to create targeted strategies that produce instant, traceable ROI.

Pay Per Click advertising is one of the best and quickest ways to get relevant and motivated traffic to your website. As a fully integrated PPC agency, we use our knowledge of paid search marketing to develop and implement campaigns that help our clients achieve their sales and brand awareness goals, working across a number of platforms and incorporating a wider creative approach.

We create digital PR strategies that drive high quantity backlinks and traffic to the a site or landing page, increasing overall brand awareness. We have a track record of generating links with top tier publications and news platforms including BBC, The Guardian, Daily Mail and specialist media such as LadBible.

Our product and retail targeted link building generates links to products by creating stories around them. This in turn boosts search rankings to category and product pages and ultimately drives sales.

We build meaningful relationships between companies and relevant people in their field to drive growth and deliver trackable results. We empower brands to be seen at scale across digital platforms; driving growth and telling stories that build human connections.

Influencer marketing isn’t always about celebrities posing on a beach with your product (although that’s important too), it’s about working with real people who have influence in your particular niche to build your brand and to grow your network.