Content Strategy

Content That Delivers

A content strategy is the high-level planning, execution, promotion, and on-going management of the content lifecycle. This content is directly linked to KPIs, targets and deliverables, designed to support key business aims. Essentially, a Content Strategy is the roadmap or game plan for driving traffic, leads, engagement, sales, and other business outcomes through content of all forms.

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Strategic Planning

A content strategy is an overall approach for creating content of all forms, that drives key business objectives and targets. SEO (Search Engine Optimization) is essential throughout the development of a content strategy, because it helps you to identify how a target audience searches and discovers new content. This in turn amplifies the content creation process and ultimately should filter down to more engagement an a more active audience.

The Content Marketing Institute states that 60% of the most successful B2B content marketers have a content strategy. When executed well a content strategy is one of, if not THE most important component of an overall marketing strategy.

Content Strategy

The Right Direction

A brand’s content strategy allows them to clearly define where they are trying to go, and that all marketing efforts point in the same direction. This includes defining what a business or brand are trying to accomplish, who are they trying to reach, how will their content support the brand and what types of content will be published. These are all important factors to consider when creating an effective Content Strategy.

We also look at the ways in which any content will be differentiated. How will the content be promoted and amplified and what exactly are the metrics that define success.