How Dollar Shave Club went Viral, and how you can use the same approach.
Dollar Shave Club is a one of the best recent examples of startup that utilized video and social media to generate a huge amount of traffic and brand awareness. What...
Category: Advertising
OnlyFans, a new marketing opportunity for brave brands?
As an agency that focuses on disruption and creating high impact content that leaves a lasting impression, keeping an eye on emerging platforms and opportunities is pretty important to us....
Nando’s Burning Billboard
Earlier this year another creative concept from the team at DA when viral, receiving hundreds of thousands of views over just a few days. The ‘Nando’s Burning Billboard’ was created...
McDonald’s Cancer Awareness
McDonald’s advertising is some of the best in the world. A simple play on wording or a clever use of the famous yellow arches has led to some of the...
And that’s on…TikTok
With 500 million active users globally, 22 million downloads in the first quarter of 2019, access in 155 countries and 1 million video views daily, it’s no surprise that TikTok...
Remember, remember, the 5th of November…
Much like most events this year, Bonfire Night is definitely not going to be the same. This hasn’t dulled our sparkle though, because we’re prepping the final edits to bring...
Recyclable paper wine bottle ‘Frugal Bottle’ launch
30th June 2020, saw the launch of a world’s first – a recyclable paper wine bottle for our clients Frugalpac and CantinaGoccia in collaboration with Hull-based PR company Larkin PR....
BLM movement makes big businesses rethink brand
2020 has brought massive change to the world and we’re only in June. Aside from the pandemic and terrifying blazes in Australia, the mass global protests for the Black Lives...
Using Storytelling to Promote Brands
Telling the story and showcasing the people behind your business can really make you stand out from competitors. Potential and existing customers like to see the human side of a...